Retaily is a dynamic retargeting service that aims to help online sellers reach visitors who have landed on their site. These visitors would have shown interest in the products or service when they were browsing the site which makes them high potential buyers. But without leaving any contact details behind, many online sellers are unable to offer these visitors a better deal based on what they were looking for AFTER they had left the site without making any purchase.
With Retaily coming in as an SaaS (service as a software), online sellers will be able to know what their visitors were interested in so that they could come up with better offers to encourage these visitors to complete the purchase. These offers will be shown to interested visitors in the form of dynamic ads.
Not all visitors will be shown the same ads as it would depend on the product or service that they were looking at. Hence online sellers will need to come up with different pricing or offers for certain products and services in order for Retaily to show to potential prospects. The entire process will be automated as visitors will be able to see the dynamic retargeted ads when they visit popular sites when browsing at news, sports, fashion or marketplace.
The idea is to remind the visitor of their interest in the particular product or service to draw them back to the original site to complete the purchase. Those who have made a purchase with the site before could have a different type of ad shown to them to encourage them to return for additional discount on other products of similar interest.
The idea of reaching lost prospects is simple. Why advertise to those who don’t know anything about your site or product? Businesses would be better off targeting visitors who have shown some form of interest about their products and these are the ones who would have spent some time browsing their site or may even have added items to the shopping cart but did not check out. Retaily would like to help merchants reach these visitors which would otherwise have been lost with no way of getting them back.
Online sellers who have their own online store could check out Retaily’s site for more information at http://retai.ly/. Merchants who are currently using Shopify and InstanteStore get to use Retaily for free until the end of July 2015.